Here’s the story
A while back we printed an ad in a big NZ magazine. Proud moment. Except we missed an R. So instead of directing people to theavotree.co.nz, we were sending them to a website (theavotee.co.nz) that didn’t exist…
So we did the only sensible thing and bought this domain straight away, just in case.
Then we thought, let’s just put it on a shirt. And now it has a website. For the shirt. That’s named after a typo.